Redesigning Long & Foster

Working as part of a small team within my agency, I was the UX lead and also filled many other roles on this complete overhaul of the Long & Foster site, which coincided with a visual update to the brand.

Roles included:

  • Information architect
  • Sketching solutions
  • User flow creation
  • Wireframe creation
  • Prototyping
  • Gathering requirements
  • Overseeing user testing
  • Writing business rules
  • Prototype developer
  • Photo editor
  • Icon retoucher
  • Quality assurance tester
  • Animator and Compositor
  • Production art support
  • Strategy support
  • Video editing support

Mindmapping out our findings and thoughts on audiences

After a card sort and rounds of IA, I looked over a recent draft, filling in some gaps

We mapped out potential journeys for homebuyers and sellers

A quick low-fidelity sketch I made before creating a comp with my art director

But small screens are just as important as large screens! So let's do both at the same time.

In the home stretch, I had to propose solutions to some problems we encountered during user testing, and I had other tasks as well. Our team was prototyping and overseeing development at the time

Viewing the finished site (looks great on small screens too!)

Read the RP3 Agency case study

Visit the finished Long & Foster site