Designing an Activism Campaign on a Tight Timeline

When the Washington Area Women's Foundation wanted to involve more people in the movement for women's rights, our team at RP3 Agency only had a couple of days to create a compelling campaign.

Roles included:

  • Gathering requirements
  • Sketching solutions
  • Wireframe creation
  • Formulating long-term archive plans
  • User flow creation
  • Quality assurance tester
  • Production art support
  • Strategy support

Very rough user flow, after just a few minutes of talking through how to address the problem

Making the flow more visual

Our user flow, comprising printouts, a sketch, and some arrows

As we built out the primary landing page, we noticed some problems like unreadable text!

Users are supposed to be able to share a daily action on Facebook, but we found the preview initially wasn't working

That's better!

The finished site for the campaign

Visit the finished Our 100 Days site