Design Leadership for the Real World

How do we design in the real world? It's often not the platonic ideal of how design "should work," but rather it's about finding the best approach for the project at hand. I bring a real-world practicality and 15 years' experience, to inform the best process for the most usable interfaces.

Select Work

REAL ESTATE

Increasing Conversions by 100% via Highly Usable Interfaces

Designing a modern web experience for buyers, sellers, agents, community members, and, of course, for the business.

NONPROFIT

Helping parents and teens evaluate sports for their children

How do people know which sports may be most beneficial for their teenagers to play? And how might they customize rankings based on what is important to them or their family members?

THINK TANK

Leveraging User Research to Help Clients Make Decisions

We employed tree testing to provide evidence of the most effective new I.A. for a client's site.

HEALTHCARE

Creating a better ZIP code search for patients

When patients search for a doctor, using their ZIP code, is a centerpoint based on a bounding box really the best approach?

Real-World Approaches

Projects don't always start with the idea; often, they begin with an existing product, on which to iterate. Some projects start in the middle, some start toward the end — and some require large teams, but often a small, cross-functional team is the right approach. Iteration isn’t always a forward-moving process — instead of constantly adding, sometimes we need to subtract.

Factors in Good Design

I’ve led design teams for years, in addition to being an IC/Lead, and I’ve noticed a few big factors in good design: first, prototyping early (with realistic content and data) helps us to test and determine the viability of a product, or of an iteration.

Next, shipping is often merely an early step toward good design. Ship when you have viability, and try to learn from how people actually use your product.

Beyond that, I've seen how design creates systems, and how we need to understand the variables and actors in those systems in order to create great products.

How I Can Help Your Organization